As SAS takes advantage of its expanded network, Touch will work closely with the airline to implement an IFE content strategy that brings SAS’s vision to life onboard.
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"We are thrilled to partner with SAS, collaborating to create a data-driven foundation that will redefine inflight engagement for their Scandinavian and global customers. By combining our expertise in content innovation and data analytics with SAS's commitment to delivering exceptional passenger experiences, we are laying the groundwork for the future of inflight entertainment that is as dynamic and inspiring as their travelers", said André Valera, VP of Business Development at Conetic.

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Touch is proud to support SAS as the airline embraces its new role within the SkyTeam alliance, embodying the same visionary spirit that has guided SAS since 1946: “To move from the old to what is about to come, is the only tradition worth keeping.” As Scandinavia’s leading airline, SAS connects the region to the world through its hubs in Copenhagen, Oslo, and Stockholm, serving over 25 million passengers annually with regular flights to the USA and Asia, catering to a diverse range of passengers. With Touch’s expertise in inflight entertainment, SAS is set to create a modern, seamless passenger experience that stays true to its legacy of innovation and forward-thinking progress.

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“We are very excited to start our collaboration with Touch, that will help us take the Inflight Entertainment experience to the next level for the passengers of SAS. With the recognized experience and creativity that Touch brings to the table, we are confident that we will achieve great things together and we are looking forward to many years of good partnership.” said Caroline Bergström from SAS

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With this partnership, Touch is also looking to leverage on the strong ties between across SkyTeam members, including Delta Air Lines and
Aeromexico. This collaboration allows Touch to streamline content management and delivery, leveraging shared technological insights across the alliance. The result is a cohesive, high-quality IFE experience that supports SAS’s aim to provide smooth and valuable travel to its customers.

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