The partnership will leverage Touch’s proprietary digital media tools and a full scope of services, including automated media management, content licensing & analytics, media processing & delivery, bespoke media curation, and ongoing enablement of innovation, to deliver new, exciting, and kiwi-flavored inflight entertainment (IFE) faster and more efficiently than ever before.

As a customer-driven company, Air New Zealand always challenges the status quo to find ways to do something better, faster, or more efficiently, including the content bottlenecks common in the traditional IFE content supply chain. Over the past few years, Touch has been a key innovator in this space, bringing novel solutions to the market that address content bottlenecks, making it possible to deliver media onboard an aircraft in just 24 hours, a pivotal improvement from the established 60-day standard. These technologies include ABOVE, the first cloud-based media distribution platform, and Touch Media Center, a powerful IFE workflow platform.

André Valera, Vice-President of Business Development at Touch, added,

“We at Touch are humbled, proud and very much looking forward to developing a strategic partnership with Air New Zealand, and support the customer-centric and digital focus that we all as passengers have been exposed to with their service. Touch is bringing innovative tools, together with a great team and the right mindset, aiming to maximize the inflight entertainment experience by introducing bespoke and data-driven content curation, while accelerating content delivery at the same time!”