As airlines continue to close the gap on content delivery, they also continue to grow a diverse content library. Passengers want a place to discover content ahead of their flight, and airlines have an opportunity to create a new connected touchpoint that showcases their brand and drives engagement. Introducing the Touch Media Center (TMC) Microsite, a connected and user-friendly microsite that hosts your inflight content library and creates a new brand touchpoint outside the plane.

·      What is the Touch Media Center Microsite?

The TMC Microsite is an automated, mobile-friendly website that hosts your inflight content library outside the plane. It connects directly to your TMC instance via API and uses a prebuilt template that can be adapted to any brand. On the microsite, airlines can feature new content, display branded promos, and, in the near future, even collect feedback from passengers.

For passengers, the microsite provides a user-friendly brand experience where they can discover new content before or after their flight while interacting with an airline brand in a new and exciting way.

The Microsite includes all relevant content metadata, including runtime, name, synopsis, genre, release year, cast, and IMBD rating. Passengers can also easily search and filter the content library to find a specific movie, show, or song.

·      Why should airlines use the Touch Media Center Microsite?

The TMC Microsite is the best extension of an airline's content library into a new, fun, and connected brand experience. It creates a new brand touchpoint, giving airlines a unique way to showcase their brand, increase passenger loyalty, and gain new data insights. Plus, with ever-growing IFE budgets, airlines need to have a place to showcase and highlight their inflight content and leverage it as a true differentiator in the market.

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Over the next six months, our airline partners, including Eurowings Discover, Air New Zealand, LATAM, LOT, WestJet, and Air Transat will launch their own TMC Microsite.

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Check here the Discover's Microsite:

ifecont.eurowings-discover.com

Ready to automate your IFE content delivery and create new brand touch points? Get in touch and let’s discuss how our platform helps numerous airlines around the world.

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