This will allow all airlines to replace time-consuming and labor-intensive processes for a fully automatized and efficient operation that makes the experience of selecting their inflight entertainment a lot easier.
“My first experience with Touch Media Center was great! Touch is replacing a very manual, error prone and outdated process for a digital experience which streamlines and evolves the overall Inflight Entertainment content curation experience. It’s the right path moving forward, and our industry really needs it. I can’t wait to see Touch Media Center’s evolution!”
These words by Nina Küpper - Senior Manager Product & Partner Management of Eurowings Aviation GmbH- are a testament to what Touch has achieved in the last two years since it decided to develop the Touch Media Center.
Sixteen months after Touch begun developing Touch Media Center, the platform is already making a difference for Eurowings. And until the end of 2021, it will be available for all our clients. This will allow all airlines to replace time-consuming and labor-intensive processes for a fully automatized and efficient operation that makes the experience of selecting their inflight entertainment a lot easier.
As Dirk Ottens, Head of Content & Media Strategy for Lufthansa Systems GmbH & Co. KG, states:
“TMC is a game-changer platform for the industry. Right now, it makes the traditional processes of content curation, metadata management and its operation obsolete. Our first interaction with the tool was great and I can’t wait to see the tool’s evolution as new features are introduced.”
The future brings even better news from TMC, with the full integration of Touch’s unique consumer analytics metrics as well as LAB’s, hardware suppliers’ and media processing orders from our ABOVE platform.
All the relevant information about each customer’s media will be at one’s disposal, from availability to engagement analysis, trailers to metadata, screening logs to ratings as well as project management tools such as real time processing status. All in one place.
If you want to know more or join the smart Touch content (r)evolution, get in touch at joao.chaves@touch.aero
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